Telekom - Fernsehen wird Eins

For the launch of the "Fernsehen wird Eins" campain (which brings back the joy of watching TV, wohooo) we created a Teaser which got heavy air time on german television. Does it build up the tension for the product release? It sure does for us.

And watch out when you're out on the streets. There's plenty of print stuff we did for this campaign as well. There is a physical version of the "1" that was built for instore display. There's a fully polished and huge resolution keyvisual for print. And there many many more elements.

Here's some images from the design and mood layout process:


  • Client: Telekom

    Agency: DDB Hamburg GmbH
    Head of TV: Meike van Meegen
    Creative Director: Alexander Gutt
    Art Director: Dennis Schwalenberg
  • Production: Aixsponza GmbH
    Creative Director: Tobias Müller / Manuel Casasola Merkle
    Producer: Julian Fischer
    3D Artists: Matthias Zabiegly, Felix Wolf, Matthias Lein
    Animation Artists: Thom Haig, Benno Verschüren
    Compositing: Tobias Müller