Nike - Football JDI World Cup 2018

Do you Dominate With Speed? Or rather Command The Pitch? Maybe you Create To Conquer or Dare To Strike? No matter what - Believe in yourself, just do it, and rule the 2018 FIFA World Cup Russia with Nikes line of football boots.

Four different boots, four different spots. They all follow the same pattern yet put an emphasis on the specific taglines. Kick off!

Typically with Nike projects the creative process is very open and free flowing so again we were allowed to experiment a lot and try to get the different styles really working. Key was using a low tec and bright attitude not relying on the same closeup-transformation-cool-weaving-depth-of-field shots you've seen over and over and over and over again. Hopefully we managed to render something fresh. Here's a quick cutdown of pieces we created that didn't make it into the final:

In terms of formats that we delivered we got a full assembly of all the usual suspects. 16:9 online video, 9:16 portrait format for instore use, 4:5 Instagram short clips plus huge-res prints. Here's a few layouts for the print that we did and the finished final print at the end of the gallery.

For use on Instagram every playing that's wearing Nike boots got his own animation. Here's a few of the many individual player movies we did. And no, we didn't put the german players in better places. But anyway... GO GERMANY!

Credits

  • Client: Nike USA Inc.
    Producer: Jennifer Hartwell
    Design Director: David Oliva
  • Creative Director: Christian Tyroller
    Producer @ Aix: Julian Fischer
    3D artists: Leo Akinbiyi, Jens Kindler, Lars Korb, Christian Scheck, Benno Verschüren, Martin Egger
  • Music & Sound design: Michael Fakesch, DesigningSounds