Niesmann Bischoff iSmove

Niesmann + Bischoff iSmove Launch Pack

Join us on an epic journey through hot, cold, dry and damp environments going from the shoreline all the way up to the highest mountain peaks in this launch package we created together with Peter Clausen Filmproduktion for Niesmann+Bischoff.

Revealing the brandnew NB Motorhome "iSmove" we created a launch clips, animated content for a webspecial homepage as well as descriptive visualization renderings for printed catalogues. A one stop guide to awesomeness.

The Launch Clip

The central piece we've been working on. Used (in cutdown versions) as teaser trailers and in the full event presentation form. Full asset creation from CAD source data, scanned textures and materials and creation of the all digital surroundings took us some three months just to get the motorhome on track (or "on road") for production.

Niesmann Bischoff iSmove
Niesmann Bischoff iSmove | 0
Niesmann Bischoff iSmove | 1
Niesmann Bischoff iSmove | 2
Niesmann Bischoff iSmove | 3
Niesmann Bischoff iSmove | 4
Niesmann Bischoff iSmove | 5
Niesmann Bischoff iSmove | 6
Niesmann Bischoff iSmove | 7
Niesmann Bischoff iSmove | 8
Niesmann Bischoff iSmove | 9
Niesmann Bischoff iSmove | 10
Niesmann Bischoff iSmove | 11

The Microsite

In addition to the launch clip we rendered quite a lof of interior animations showcasing special features of the iSmove to be used on its microsite homepage. On the webpage they can be controlled by userinteraction and for example it's possible to open up different drawers in the kitchen, change the bathroom from toilet to shower configuration or bring out the additional fold-away bed.

Find the microsite experience here: niesmann-bischoff.com/en/ismove/

Niesmann Bischoff iSmove

The Configurator

Obviously with any automotive project (and a motorhome is definatively automotive) there's also the need for visual material for a configurator. As we got the asset ready it was an easy choice to do an all digital configurator. For webcoding purposes the exterior was actually one full rendering per possible configuration. The interior was done in a layered technique, only rendering every part that changes once and then placing the correct layers to form a full image via coding. The exterior ended up with 2000 frames rendered, the Interior took only 33 frames due to layering. Find the iSmove configurator here: configurator.niesmann-bischoff.com/

Niesmann Bischoff iSmove

Tech Details

Typically the last step in such an comprehensive Product Release project is rendering smaller suplemental material for print purposes. We rendered various views of the motorhome and also some motifs highlighting technical details like the one pictured here - descriptive images of the locations of various storage tanks of the iSmove.

Niesmann Bischoff iSmove

Credits

Client: Niesmann+Bischoff GmbH
Production Company & Agency: Peter Clausen Film & TV Produktionsgesellschaft GmbH
Director & Producer: Peter Clausen
Creation: Peter Clausen, Cecilia Trück, Christian Tyroller

CG Director: Christian Tyroller
Producer: Julian Fischer
Technical Director: Matthias Zabiegly
CAD: Holger Aumüller
Shading Artist: Raphael Rau
Animation: Christian Scheck, Andreas Wenzel, Stefan Voigt
3D Artists: Henning Ricke, Dobromir Dyankov, Jörg Fassbender, Srajal Mandwal, Niclas Schlapmann
Sculpting Artists: Jens Kindler, Axel Schönberg
Cloth Simulation: Alvaro Moreira
Texture Scanning: Manuel Casasola Merkle, Christian Stanzel

Music Composition: Andrej Melita
Sound Design & Mixing: Heiko Müller