Red Bull Transparent Cooler

In their ongoing stride to increase brand coolness RedBull is equipping their coolers with a seethrough black and white display. Illuminated by the interior lights of the cooler we animated the journey of RedBull cans through a long party night.

Credits

  • Client: Red Bull Media House GmbH
    Production Company: Peter Clausen Film & TV GmbH, Munich
    Animation Studio: Aixsponza GmbH
  • Creative Director: Manuel Casasola Merkle
    Animation Director: Elisabeth Schlichtner
  • Animation Artists: Christian Scheck, Jens Kindler, Lars Werner
    Production Manager: Julian Fischer