Nike Vapormax Mesh

It's light, it's flexible, it's fast forward. And it's been treated with print as well as motion love.

There has been motion stings like the three examples you see above. We created loads of version to fit different screen requirements, featuring both male and female version of the product. There was also a teaser video done plus special adaptions using footage of various athletes like Aubameyang or Eden Hazard.

In addition to his we also created high res print versions in 14k.

Luckily enough Nike is allowing for big creative freedom during concept phase. It's always lot of fun to pump out ideas. Here's a few of them.

Cloth in fluid motion plus objects that symbolize our three main features Light, Flexible, Forward - that was the main idea here.

Credits

  • Client: NIKE EHQ, Europe
    Project Manger: Ingeborg de Boer
    Producer: Cornelie De Kroes
    Brand Design NIKE EHQ: Helen Stergios, Stephen Owen and Joep Pingen
  • Creative Director: Christian Tyroller
    Producer @ Aix: Anne Tyroller
  • Artists Motion: Manuel Casasola Merkle, Leo Akinbiyi, Moritz Schwind, Elisabeth Schlichtner, Lars Korb, Maruisz Becker, Simon Fiedler, Lukas Eberle, Stefan Voigt, Christo Hatzigiakoumis, Christian Lachenschmidt, Luigi Salemme, Mark Fancher

    Artists Still: Maruisz Becker, Simon Fiedler, Elisabeth Schlichtner