Audi tradeshows 2012

Brandnew models on a brandnew booth.
For Geneva and Paris motorshows 2012 Audi sported LED screens up to 8000 pixels wide on their booth. To fill all those pixels with colours we took CAD files of Audi cars and had them drive through fitting landscapes. Mountains, city scapes and suburbia provide propper surroundings for SUVs, sportscars and family friendly hatchbacks. 

Geneva Motor Show 2012:

Paris Motor Show 2012:

You wanna take a look into the inner workings of the cars? No problem, we'll explode them for you. Oh, and everything in 50 frames per second obviously for the smoothest playback possible.

Credits

  • Client: Audi AG
    Agency: KMS Blackbox GmbH
    Production: Aixsponza GmbH
    Agency Producer: Sina Berst, Simone Grütter
    Agency Creative: Börries Müller-Büsching
    Executive Producer: Anne Tyroller
    Producer: Julian Fischer
    Creative Director: Christian Tyroller
    Animation Director: Christian Lang, Christian Tyroller
    Technical Director: Manuel Casasola Merkle
  • Layout & Design: Marco Pfann, Phillip Strasser, Pawel Szklarski, Christian Tyroller
    Editing: Christian Lang, Christian Tyroller
    Rigging: Manuel Casasola Merkle
    Graphic Design: Sermin Kaynak, Elisabeth Schlichtner, Christian Tyroller
    Software Development: Igor Schulz
    Music, Sound Design & Mix: Bauhouse Music GmbH
  • CAD Engineering: Carl Dixon, Jan Haluszka
    Car Shading Artists: Manuel Casasola Merkle, Michael Ptrischenko, Pawel Szklarski, Achim August Tietz
    Animation Artists: Leonhard Akinbiyi, Felix Deutsch, Sermin Kaynak, Christian Lachenschmidt, Derya Öztürk, Marco Seeberger, Jörg Vogel
    Modeling Artists: Holger Aumüller, Holger Biebrach, Sven Mai, Matthias Zabiegly, Manuel Casasola Merkle, Patrick Hecht, Andreas Martini, Leonhard Akinbiyi
    3D Production: Holger Aumüller, Holger Biebrach, Christian Lachenschmidt, Sven Mai, Derya Öztürk, Jörg Vogel, Matthias Zabiegly
    Compositing: David Bobichon, Alexander Gabrysch